展会官网建设发展研究之摘要

　　Research on Exhibition Official Website Construction and Development。
 

　　Abstract: This paper explains the main problems of the exhibition official website construction and development, focuses on investigation and analysis of the current situations of the website construction and puts forward strategies and suggestions for the exhibition website construction and development. The first section of this paper overviews the background, current situations and trend of the exhibition traditional PC official website, mobile website construction, WeChat official account and APP, and points out problems that need to be solved. This section includes literature reviews and field survey data. The second section is the analysis of the survey, which reveals problems of the current exhibition website such as poor professionalism, rough design, lack of maintenance, no APP, no website marketing planning and so on. In the third section, some professional suggestions on the exhibition official website construction have been mentioned: beautify the design, updat the information on time, provide real information, smooth the user interaction, provide ECRM online customer system which can automatically match the exhibitors and audience, keep maintaining the system in the future, provide APP in large exhibition, improve the marketing work of the exhibition website. The fourth section mainly describes the limitations of the exhibition website development, advocating the establishment of a fully functional exhibition official website。
 

　　Keywords: Exhibition Official Website; Official Website Construction; Exhibition Marketing; Exhibition APP。